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VIA & WTC : workshop on “Green Entrepreneurship : Challenges & Opportunities” held


A programme that encourages innovators to come up with green enterprises aimed at bringing about a tangible and positive change in the society, so that they are enabled to become entrepreneurs was clearly spelt out  at a workshop on “Green Entrepreneurship – Challenges & Opportunities” held at VIA Hall .

The full day workshop was organized by VIA Agro & Rural Development and Entrepreneurship Forum in collaboration with World Trade Centre.

Dr. Vijay Ghawate, Joint Director of Agriculture, Nagpur Division delivering his inaugural address appreciated the efforts of VIA & WTC in organizing this workshop which is very vital in the context of global warming. He said the department of agriculture is making efforts to help farmers to follow farming methods which will help save global warming.

Mr A O Kuruvilla, Advisor Trade & Education,  World Trade Centre spoke on the various environmental issues the world is facing today and the various activities undertaken by WTC world over. He said with signing of MOU with associations like VIA, WTC is spreading its wings to  two tier cities. He also gave information on start up course being conducted by WTC. VIA will conduct the course in Nagpur.

Mr Atul Pande President VIA in his welcome address said that the subject of today’s workshop holds great importance especially at a time when global warming is increasing day by day.  With renowned speakers addressing the workshop, we are sure delegates will benefit a lot he said.

The technical session saw Dr Arun Sehgal, Managing Director CHEMPRO Group speak on “Understanding Green Entrepreneurship” and Challenges and Opportunities of Green Entrepreneurship. Initiating his presentation he said Green Entrepreneurship is an entrepreneurial journey to optimize the returns on Economic, Social and Environmental Capital Invested. It’s a process of wealth creation through optimal use of natural or man made resources by ensuring minimization of green house gas emissions and waste generation to reduce air, water and solid waste pollution thereby increasing profitability while enhancing an overall positive impact on humanity. He went on to explain the main drivers of green entrepreneurship viz. Global warming, saving critical natural resources, sustainable enterprise creation, creating a better words for future generations. He went on to explain the impact of progress over last 100 years on global warming and how humans ruined the planet. He then dealt on the aspect on how green entrepreneurship can help fight global warming. He said that Profitability and Sustainability of any Business Must Include Sensitivity towards HUMANITY with a Very Long Term View of Conserving the Earth and Its Environment. For this every entrepreneur, current or new must turn green. Speaking on Challenges and opportunities of Green Entrepreneurship he gave a detailed presentation on Important Journey-Awareness to Consciousness to Mindfulness, Lack of Sensitivity to Environment and Societal Impact, Initial Investments Looked Upon as Costs, Long Term Benefits not Considered, Concept of Sustainability Not Fully Understood, Role of Governments, International Organizations, Regulatory Bodies, Large Corporations, SMEs, NGOs, Educational Institutions, Media, Customers, Competition and Individuals is either Unclear or Lacks the Passionate Effort Needed to Work as a team, The New Law of Spiritual Economics Needs More Publicity, Awareness and Following : “VALUES OF ENTERPRISE EQUALS ITS VALUATION ON CAPITAL MARKETS” etc.

The next speaker was Dr. T. Karunakaran, Secretary,  MSS Magan Sanghralaya, Wardha briefed the participants on importance of CSR,  and PSR and  how his organization is working towards Green entrepreneurship , helping kids of farmers who committed suicide to make a wonderful living. He appealed to the corporate to support their mission. He also spoke on cluster development in rural areas.

Dr Navin Chandra, Ex Chairman State Experts Appraisal Committee [SEAC-II]Mining  spoke on Bio polymers and fly ash based technology to counter global warming.

The lase session was presented by Er Anand Jajodia,  Secretary Krishi Arogya and Vigyan Kendra on Opportunities in Nursery business.

Dr.  Ushoshi Guha, Coordinator IPR WTC Cell and Mr OM Jajodia chairman Agro and Rural Development Forum  and Mr Suhas Buddhe Chairman Entrepreneur Forum conducted the technical sessions.

Mr Ashit Sinha Vice President summed up the workshop and proposed a vote of thanks. The programme was conducted by Mr Suhas Buddhe.

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