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VIA Marketing Forum Talk on How to market product in foreign Market

Time for India to dump fear of Chinese exports says Mr. Rukshad Bhagwagar


“Indian economy is increasingly getting integrated with the world through trade and investment flows, both inward and outward. This has opened up new avenues for Indian exporters, entrepreneurs, businessmen and professionals to explore new business opportunities abroad. An export boom is underway now as export business are so vast and attractive today that was never before in earlier days. Export marketing is therefore regarded as one of the top agenda items today for the economic development of our country, because of its vastness in size, volume and the amount involved and that too also in foreign currencies” said Rukshad Bhagwagar, the Managing Partner of FORMS while delivering a talk on ‘How to market product in Foreign Market’ at VIA Hall, Udyog Bhavan.


During the talk, Mr. Rukshad shared with one and all about success story of Forms-Largest manufacturer of handicrafts items in Central India.


Rukshad Bhagwagar said that the exporters need to focus on areas such as selection of right market, innovation and be honest to survive in this competitive global market. Participation in trade fairs is another important and effective method of reaching prospective buyers. This method also educates the beginner on the products sold in the market. These Trade Fairs are held overseas and also in India. He further added that nowadays one can also market their product through online portals, take the support of Export Promotion Council and business agencies.

The exporting community should also invest in research and development and keep on upgrading their capabilities to provide a variety of products, he added. “Bulk buyers abroad are not totally dependent on China, they are placing orders here also. So we are optimistic to record healthy growth in exports,” Bhagwagar said.


According to him, for those who would like to export products, it is important to be aware that the market is a vast, complex and buyers place a premium on product quality.  If one is planning to export to the aboard market he recommended that one should do his research, learn about potential demand for their product, study trends specific to the respective market, and learn about the rules and regulations associated with exporting such product.


Rukshad said that demand for Handicrafts is increasing in countries such as the US and Germany. He appreciated the policies designed by the government for boosting Indian export. One cannot blame government because according to him government has fairly done his way now its upto the entrepreneurs to take its advantage and go beyond domestic market.


Lastly he said, like every coin has two sides same goes with export. In export no excuse from entrepreneur in terms of even a minute mistake will be entertained. For every mistake you need to pay. But at the same time there is no headache of delayed payment as in the normal course of domestic business which generally every entrepreneur face.


At the outset, Akash Agrawal, Chairperson-VIA Marketing Forum gave the opening remarks and welcome address. Ms. Hetal Gaglani, Co-Convener – VIA Marketing Forum introduced the speaker and proposed vote of thanks. Also prominently present were Shri. Atul Pandeji, President VIA and prominent VIA Members. This talk was attended by large number of audience which included Young Entrepreneurs, Businessman, Students, Industrialists and others.

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