VIA Marketing Forum : Talk on “Creating Winning Sales Teams – Recruitment, Retention and Results” by Mr. Sanjay Singh, CEO, Strategic Concepts (India) Pvt Ltd, Nagpur. The battle for sales talent is never ending and always challenging. The frequency of transition for sales professionals between companies makes the job of recruiting and retaining top salespeople a critical skill for today’s sales managers. Choosing the right people and keeping them with your team requires a focus on some key areas of management. Once the team is in place, the next challenge for SME CEO’s is to retain talent so that their investment in them bears results which can be measured. The presentation was followed by a very interesting question answer session, in which Sanjay Singh gave apt answers, which was highly appreciated by one and all. Details: Mr Akash Agarwal, Chairman, Marketing Forum of VIA.