Penetrating Future by creating future is the key to success
VIA Lady Entrepreneurs Wing organised a talk on ‘Women Entrepreneurs 2030 : Basic’s of being Future Ready’ by Mr. Arun Khobragade, MD-Ras Frozen Foods Pvt. Ltd and “Women Entrepreneur-Situation, Support &Success” by Dr. Smita Dabholkar Singh and Dr. Abhishek Singh.
At the outset, Arun went on to define the word ‘Future’. He mentioned that even though the future might seem far away, it is actually beginning right now. He said that one should gauge future uncertainties and be able to adapt accordingly.
He compared the market place that existed few years back and today’s current scenario of virtual market and further said that one should be able to compete and survive in today’s virtual marketplace. Quoting examples he suggested that societal changes have an impact on our products and we should be smart enough to understand the impact and accordingly mould our products to fit the society’s need.
Arun also said that one should analyse the stickiness of one’s product to maintain a good market share. He explained the business strategies of companies like Microsoft, Amazon, Patanjali, Amul to name a few.He highlighted that one should penetrate future by creating one and not wait to watch how the future unfolds itself. He also highlighted that products with emotional value are never out of business. After his talk, Dr. Abhishek and Dr. Smita addressed the audience on the topic, ‘Women Entrepreneur-Situation, Support &Success’.
Earlier Dr. Abhishek talked about importance of support system and how to create one to successfully run one’s business. He further went on to share the research analysis done by them during Udyojika 2017.He shared that in spite of the fact that entrepreneurs said that they received family support ,when again asked in a different manner they said that they needed family support. Wherein, it can be interpreted that the families are not stopping the women entrepreneurs to go ahead and do their business but are not providing the support that they need.
Dr.Smita conducted a small activity to explain the locus of control and further mentioned that the determination and will power lies within us which paves the way of achieving success .She said that if one believes in blame game then one will not be able to achieve success. She asked one to rely on one’s capabilities and to hone them rather than depending on mere luck factor.
Earlier, Mrs.Shachi Mallick, Chairperson – VIA LEW welcomed Mr.Arun Khobragade, Dr.Abhishek and Dr.Smita with floral compliments while the memento was presented by Mrs. Sarla Kamdar, Founder President, VIA LEW. Program was conducted by Mrs. Rashmi Kulkarni, VIA LEW while the Vote of thanks was proposed by Mrs. Reeta Lanjewar, Secretary, VIA LEW. Also present were Mr.Girish Deodhar, Mrs. Anita Rao, Mrs. Manisha Bawankar, Mrs. Neelam Bowade , Mrs. Rashmi Kulkarni, Mrs.Poonam Lala and Mrs. Mitali Rafique.The Program was attended by large number of entrepreneurs, students and housewives.