Innovations and emerging trends in technology, marketing and finance are key drivers of growth and it will come handy to tap business opportunities, stay afloat and face competition. At the same time, management will help enter into a new orbit especially with effective use of data.Participants at the Business Standard Smart Business event organized in association with the Vidarbha Industries Association (VIA) on May 4 in Nagpur were also unanimous in their view that the role of social media including facebook, twitter, whatsapp and hashtag cannot be overlooked but it can be strongly put to use for doing business. The topic of discussion was ”How can the innovation of marketing, finance, technology and management help in emerging business opportunities.”
Mr Aditya Saraf, Director, Nice Software Solutions Pvt Ltd., at the outset said information technology is an enabler of business but insisted there are newer ways of doing business by making relationship, creating capital and assets and leveraging information. He noted that IT is changing the mind set and tapping the world of talent will be possible by leveraging the technology.
Mr Gaurav Somani, Head, Business Development at the MasterSoft ERP Solutions Pvt Ltd explained the role of marketing across all the businesses and how from the mouth publicity to social media are key instruments for growth. He said the innovative marketing approach will help businesses to keep customer at ease.
Chartered Accountant Girish Deodhar at the GP Deodhar & Co explained a seven letter word Finance which means funds, investments, net worth, asset, net profit/non performing asset, creditworthy and expenses. He also told the audience the importance of angel funding, debt/equity, cloud and crowd funding, rate of interest and informed about special banks and special type of products being introduced especially for MSME (micro, small and medium enterprises) sector. He termed the NPA turned businesses as financial leprosy for whom nobody wants to provide finance.
Mr Sanjay Singh, Chief Knowledge Resource, Strategic Concepts (India) Pvt Ltd integrated all the angles of finance, marketing and technology and expressed his views on how management should strike a balance among them and take the organization to the next orbit.
Mr Suhas Buddhe, Chairman, VIA Entrepreneurship Forum made introductory remarks while the VIA Vice President Mr Ashit Sinha proposed vote of thanks.