Mr Arora gave an in-depth insight into what is really required to transform your service into a strong service brand. He said a successful brands result in superior profits and market performance, successful brands is only an asset if it leads to sustainable competitive advantage citing example like I-Phone which breaks all records. He informed, what is service, which consists of tangible and intangible values. He emphasised on brand that represents everything your services business stands for in the market place. In service industry, he focused on important 3 more P’s namely people, process and Physical evidence are also applicable other than the usual 4 P’s of marketing. Another speaker Ms. Neerja having vast experience in the field of Events & Entertainments, shared her real time experiences with the audience. She explained how she has established a brand for her event management company, and her goal is to give each and every event a unique Meaning. Earlier, Mr Akash Agrawal,, Chairman – VIA Marketing Forum gave an opening remarks and welcome address. Ms. Shikha Khare, Convener – VIA Marketing Forum introduced the faculties. Mr. Atul Pande, President –VIA welcomed the speakers, Ms. Hetal Gaglani Co-Convener – VIA Marketing Forum proposed a vote of thanks & Summing Up. Shri Akash Agrawal informed Shri Sanjay Arora was an excellent speaker and nicely conducted the programme and second speaker, Mrs Neerja also shared her business experiences with audience.