Forum: Marketing Forum
Speaker: Mr Achal Gandhi,
Providing Services is the success mantra for increasing sales and managing competition
says Achal Gandhi
VIA Marketing forum recently organized a talk on ‘How to manage and market Multi channel and multi products marketing business…a AK Gandhi Story’ at VIA Hall, Udyog Bhavan.
Mr. Achal Gandhi, Director, AK Gandhi Group shared his experience with one and all present. He mentioned that his father started AK Gandhi group way back in 1975.They earlier ventured in automotive as having an engineering background helped his father get dealership for automotive. He mentioned that though they kept modifying the marketing strategy with the changing times a few basic principles never changed.
AK Gandhi group has the USP of providing solutions to its customers and good service. Mr.Achal Gandhi stated that they only deal with brands which are having product of good quality and believe in providing good service to its customers.
Gandhi mentioned that in the second decade of their business they diversified and started retailing of electronic goods. He also said that as change is the only constant, their group believes in adapting themselves with changing times. With the onset of computers, their group also ventured into retailing computers. In today’s digital era, with mobile technology coming in AK Gandhi group has added another product in its vast portfolio.
Talking about marketing strategies, Mr.Gandhi said that earlier they used print media and events for marketing their products. But with changing times, they now use social media as well.
Having a cut throat competition from the e-tailers and giants like Amazon and flipkart can be managed by providing best service and personal touch at their brick and mortar model, said Mr. Gandhi.
At the outset, Mrs.Shilpa Agarwal, Chairperson, VIA Marketing Forum gave the welcome address. Guest speaker, Mr.Achal Gandhi was welcomed by Mr. Suresh Rathi, Vice President; VIA.The faculty was introduced by Ms.Shikha khare, Convener, VIA Marketing Forum. Also prominently present were Mr.Suhas Buddhe, Secretary, VIA and Mr. Akash Agrawal, VIA ED Forum. The program was well attended by industrialists, entrepreneurs, marketing professional and students.
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