VIA Lady Entrepreneurs’ Wing : Press Conference on the Eve of “Udyojika – An All Eves’ Exhibition” held
Vidarbha Industries Association Lady Entrepreneurs’ Wing
[In memory of Late Smt Kusumtai Wankhede]
Barrister Sheshrao Wankhede Trust
24th October to 27th October, 2015
The much awaited UDYOJIKA an all eves Expo organized by the Lady Entrepreneurs Wing will be held from 24th October to 27th October’ 2015.Addressing a press Conference Shri Suresh Agrawal, Coordinator, VIA-LEW and Mrs. Vandana Sharma, President, VIA-LEW said this will be 19th year of UDYOJIKA, an event which was initiated by VIA-LEW in association with Barrister Sheshrao Wankhede Trust in memory of Late Smt. Kusumtai Wankhede .
The Expo will be inaugurated by Smt.Vijaya Rahatkar, National President of Bhartiya Janata Party (Mahila Morcha) at 11:00 am on 24th October 2015 at Kusumtai Wankhede Hall. Shri Chandrashekhar Bawankule, Hon’ble Minister for Energy, New and Renewable Energy and Guardian Minister for Nagpur District is the Chief Guest for the event and Shri Sudhakar Deshmukh, MLA, Nagpur West shall be gracing the occasion as the Guest of Honour.
Launching of UDYOJIKA online portal and souvenir ‘JOURNEY OF UDYOJIKA’ shall take place at the hands of Shri Devendra Fadanavis, Hon’ble Chief Minister of Maharashtra
The small initiative of LEW to provide a platform to Lady Entrepreneurs to exhibit their hidden talents and to display their products in UDYOJIKA has now become a talk of the town. UDYOJIKA has become a regular event and people in and around Nagpur look forward to participate and shop for innovative and creative products at UDYOJIKA.
The VIA Lady Entrepreneurs’ Wing aims at bringing forth the ladies of the region to utilize their talents and entrepreneurship for not only their own benefit but also help fellow women by providing employment opportunities. Women have always been great managers at their home and workplace and have an art to strike a perfect Work-life balance.
LEW has been organizing regular seminars, workshops, symposium, industrial visits, training and demonstrations for women. In the past, the Wing has invited many speakers and experts from various fields to guide the lady entrepreneurs and advise them on the finer points of entrepreneurship. There has been an effort to provide insight on every aspect of entrepreneurship right from starting an industry, identification of project, arranging finances to actually seeing the project through. All in all, the wing aims at bringing out the best from any lady entrepreneur. This also leads to others being influenced and motivated by their entrepreneurial journey and at the same time it also creates a lot of more employment opportunities.
The response to the Wing has grown by leaps and bound every year. However, it was realized that the women entrepreneurs find it difficult to market their products with their limited resources. The VIA Lady Entrepreneurs Wing thus, thought of providing a platform to Ladies to exhibit and market their products. This gave birth to UDYOJIKA.
Making an impact in its very first edition the UDYOJIKA – An All Eves Exhibition has grown stronger and today this has become an annual event of the Orange City. This year also about 100 entrepreneurs shall display their products. Recently, VIA –LEW has added another feather in its cap by opening up a branch of VIA-LEW at Chandrapur.This has opened way for women entrepreneurs to exhibit their
products in Udyojika.This year three participants from Chandrapur shall be displaying their products.
The main objective of organizing this exhibition is not only to promote Lady Entrepreneurs of the region but also create awareness about the requirements of the market, packing modes, rates and quality etc. needed to penetrate the market. This gives them an opportunity to gauge their own products as per the market demand.
This 4-day spectacular event hopes to take the Nagpurians by storm. Like every year, this year also this magnificent event is bound to receive overwhelming response. With the onset of festive season, the exhibition is all set for a boom in business. This year Healthy food contest and treasure hunt shall also be conducted on 26th and 27th In today’s digital era and emerging trend of e-commerce, VIA LEW decided that it is highly important for women entrepreneurs to also sell their products online. With this intention in mind, this year VIA LEW is launching their online portal to promote business online.
This year UDYOJIKA shall showcase-papier-mâché handicrafts, Fancy Candles, E-switch board, LED cells ,LED Lights and Diya, Hand Embroidery Dress Materials, Designer Diyas decorative rangoli, Mural Paintings Quilling art, Bamboo art ,Men’s ethnic and formal wear, Wedding Articles, Gift Articles, herbal products, Naturopathy, perfumes, Handwork and Cosmetics, Mahi & imitation Jewellery, Gold plated Jewellery Items, Ayurvedic Products,jute bags, Lucknowi Kurties and dresses, Sweaters, Silk dresses, Khadi products, homecare products. handmade jewellery and other products, crockery,paintings, bags, handicrafts, Kurties, kitchenware, Maheshwari Cotton frock, Gujarat kacchi work, Fancy Gift Items, Apart from these the visitors can have a taste of delicious cuisine from various parts of the country viz. Zunka Bhakar, Dabeli and Vada Pav, Instant Food Product, orange Sweets, Shrikhand etc.
With the consent of Police Commissioner of Nagpur, this year UDYOJIKA shall also provide stall for display of innovative handicrafts prepared by the women inmates of Nagpur Jail. Along with them, space shall also be provided for display of products by Samparpan NGO and Shraddhanand Anathalaya. This is an initiative taken by VIA-LEW to provide a platform for them to showcase their products and at the
same time motivate them to become entrepreneurs.
On the concluding day i.e.Tuesday, 27th Oct’2015 Shri Praveen Datke, Mayor, Nagpur shall be gracing the event by his august presence and shall give away the prizes .The Running Shield will be awarded to the `Best Lady Entrepreneur’ in the name of Late Smt. Sarlabai Thatte, who was the first lady industrialist who started her entrepreneurial journey in 1930 by manufacturing gold thread, photo frames and socks
which were exported to London.
Every year we also give three more awards viz. Best Presentation, best trading and Best Salesmanship from the stallholders, Best Food Stall & Special Prize to encourage new lady entrepreneurs “Geetali Sohoni Memorial Award” for the “Best Trader & Best Stall” in memory of Late Miss Geetali Sohoni, Vice Chairperson – LEW.