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“Brainstorming Interactive Session with the members” & “Words of Wisdom” session titled “Icing on the Cake” on 21st September 2018

“Brainstorming Interactive Session with the members” by Mrs. Rode and Mrs. Singh &

“Words of Wisdom” session titled “Icing on the Cake” by Dr. Agashe

Lady Entrepreneurs’ Wing of Vidarbha Industries Association organized a “Brainstorming Interactive session with the members” by Advisory Committee Members of LEW Mrs Madhubala  Singh and  Prafullata Rode at VIA.

In this session, members and ladies / entrepreneurs invited to share their ideas, expectations from this LEW Wing for development of the wing.

Prafullata Rode explained the Vision and Mission of LEW.  The Vision of LEW is Development of Women Entrepreneurs and Mission of LEW is to “Empower Women socially, economically, financially and emotionally also.

She said LEW is working for women in three categories i.e. One who wanted to do something;  Who has already started doing business and who is already established as entrepreneur. One of the biggest platform, which LEW is providing through “Udyogika – an All Eves exhibition” to promote their products. She said, there are many women who created, established and gowned their business with “Udyogika”.

Madhubala Singh explained the importance of brainstorming together. She said, brainstorming helps to generate new ideas and gives constructive outcome with open mind discussions. Through this session, many ideas were out like – Incubation centre, skill development initiatives, sessions on Personality development, communication skills, sales and marketing etc. LEW will be working on these ideas in near future.

This was followed by another interesting “Words of Wisdom” session titled “Icing on the Cake”, which means creating and delivering value to customers to understand the concept of Value in business, Value creation, Value delivery, Balancing price and Value and customer expectations.

Dr. Abhijeet A. Agashe is working as Controller of Examinations and Associate Professor at Shri Ramdeobaba College of Engineering and Management, Nagpur. He has been conferred with the ‘Distinguished Service Award’ for rendering excellence service for more than a decade by ‘Association of Indian Management Scholars’ (AIMS) International. He regularly conducts workshops and Management Development programs for several Government and Private organizations.

He started with explaining Need : Need is the base of the cake, without which the cake itself does not exist. Either you can eat the part of the readycake or you can make your own cake.  The Icing on the cake is the value addition that creates a ‘wow’ effect. But what is categorized as icing today, is part of the cake tomorrow. He elaborated this with many live examples of big brands.

Dr. Agashe threw light on – relationship between Value and Price. Only when price is equal to value, does the customer pay for it. When price exceeds value, the product is said to be expensive and doesn’t sell. However, when value exceeds price, people still don’t buy because one doesn’t buy product if one feels it is cheap.

He suggested that the brand should Offer value that the target customers would appreciate and are willing to pay for. Also Keep price equal to value, not less-not more. And Promise value that you can deliver and deliver the value that you have promised.

Earlier Reeta Lanjewar, Chairperson – LEW welcomed the guest speakers with floral bouquets and in her welcome addressed said that LEW is open for new Ideas from its members for the benefits of the lady entrepreneurs. She also informed  and invited everyone for “Udyojika” – An All Eves Expo”  which will be jointly organised by VIA LEW and Barrister Sheshrao Wankhede Trust from 30th Sept to 3rd Oct., 2018.

Program was conducted by Past Chairperson of LEW, Vandana Sharma. Formal vote of thanks was proposed by Secretary of LEW, Manisha Bawankar. The Memento  was presented by Chitra Prate, past President LEW.

Prominently present were AdvPrafullata Rode and Madhubala Singh, Past presidents Chitra Parate, Anita Rao, Vandana Sharma and Executive committee members Poonam Lala, Indu Kshirsagar, Rashmi Kulkarni, Yogita Deshmukh.

VIA-LEW Session 1 (2)

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