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Awareness Session on CSR Theme : From Corporate Social Responsibility to Corporate Competitive Advantage

CSR Should not be considered as a mandate rather think of it as an involvement in improving your Brand perception: Chet Jain.

CSR should not be considered as a mandate rather think of it as an involvement in improving your brand perception and it should be looked as a personal social responsibility which essentially will improve your bottom line said Mr. Chet Jain, Founder & CEO of Crowdera at an awareness session organised by VIA CSR Forum at VIA. He informed about the globally known concept of triple bottom line for companies to build their CSR PPP Strategy as Financial – Profits, Social- People  &  Environmental- Planet. Mr Chet also mentioned about best practices of fundraising & how crowdera is empowering NGO’s with the unique group fundraising technique.

For protection and rejuvenation of rivers in India which are natural flowing watercourse, we are supporting to Rally for Rivers & plantation on riverbanks. We had invited Ms. Uttara Mulik, representative & team of Isha Foundation in the session to widen awareness about the good cause of this campaign. VIA also request to all industrial and business fraternity to support Rally for Rivers by giving missed call on 8000980009.

Earlier, Mr. Girdhari Mantri, Chairman – CSR Forum of VIA said 1 Crore acre cultivable land is available in Vidarbha Region. If we help to increase in farmers’ yield production by Rs.1000 Per acre through contributing in CSR, revenue of One Thousand crore can be generated. The Generated revenue will eventually going to help the Industries of the region.

Mr. Girdhari Mantri further said, in viewing of the farmer’s betterment and industrial growth, VIA has already taken initiative through its members to contribute for JCB and Pokland to Government for the “JALYUKT SHIVAR” project to help them in their noble cause of improving agriculture economy which eventually will help our businesses grow and requested to all industrial fraternity to take a part and contribute in CSR activities.


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