Presentation on “Importance of Packaging & Marketing for Women Entrepreneurs

On 24 October, 2018 from 3.00 pm to 5.30pm at VIA

Forum: Lady Entrepreneurs Wing (LEW) Forum

Speaker: Legal Expert Ramdas Nalamwar from Legal Metrological Department ,Sandeep Deshmukh, Independent Marketing consultant

Proper Packaging is important says Nalamwar

VIA Lady Entrepreneurs Wing organised a talk on ‘Packaging and marketing by Legal Expert, Mr Ramdas Nalamwar and Mr Sandeep Deshmukh, Independent Marketing consultant.

Legal expert Mr Ramdas Nalamwar from Legal Metrological Department first went to explain the difference between packaged and unpackaged goods. Having made the concept of packaged goods clear, he explained in details the seven things that are mandatory and hence should be mentioned on the label.

As per Package commodity rule 2011,Name of Manufacturing unit, address of manufacturing including state, Generic name of commodity, Net qty excluding wrapper weight, Month and year of manufacturing are needed.

He also highlighted that there should be a mention of customer care number along with the designation to handle customer queries and complaints. Recently, mention of Email id has also become mandatory. He also explained in details about Principal display panel. He said that the MRP inclusive of all taxes should also be mentioned on the label.

One can only mention these above mentioned details at 2 places .If label does not meet the regulatory labelling guidelines mentioned  for pre packaged commodities under Legal Metrology Package commodities rules,2011,one can be penalised by the authorities for non compliance. He even specified that the area to display the label should be 40%.

As regards, Weight and measurement, weighing instrument should be calibrated from time to time to deliver the correct quantity of the product. The Working Standard weighing scale are calibrated with secondary standard.

Later, Mr Sandeep Deshmukh, Marketing Consultant stressed that woman Entrepreneurs should focus on the packaging of products. He said that even an ordinary product if packaged well can help in increasing one’s profit. He quoted various examples to bring about an awareness of the significance of appropriate packaging in marketing a product.

At the outset, Ms Reeta Lanjewar, Chairperson, VIA LEW gave the opening remarks and welcomed  the guests with signature sapling. Program was conducted by Ms Anita Rao, Past Chairperson, VIA LEW. Vote of thanks was proposed by Ms Manisha Bawankar, Secretary, VIA LEW. Prominently present were VIA LEW Executive members namely, Ms Poonam Lala, Ms Indu Kshirsagar, Ms Shikha Khare & Ms Mitali Rafique, The Program was attended by large number of entrepreneurs, students and housewives.

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