Forum: Lady Entrepreneurs Wing (LEW) Forum
Speaker: Ms Swaima Ahmed, Founder Finesse Academy
‘Successful Management Mantras from Dabbewalas for Women Entrepreneurs shared to LEW Members by Swaima Ahmed
Lady Entrepreneurs’ Wing (LEW) of Vidarbha Industries Association organized a session on ‘Management Mantras from Dabbewalas for Women Entrepreneurs at VIA Auditorium, Nagpur.
Ms Swaima Ahmed, Director and Founder of Footprints Pvt Ltd, who has won many excellence awards and more than 100 Orator contests nationally and internationally conducted the informative session on Marketing Management of Mumbai Dubbawalas. She said efficiency and work ethics of the Dabbewalas were explained to participants comprising of mostly women entrepreneurs and business enthusiasts.
She started with and shared five successful management mantras of the Dubbawalas i.e. Time Management; Discipline; Stay true to your purpose; Love your job and Team work. She said the Nutan Mumbai Tiffin Box Suppliers Association was started in 1880 and was registered as charitable trust in 1956. The Dubbawalas has Six Sigma Certification, performance rating (i.e. 99.9999% of deliveries are made without error), though the work sounds simple, it is actually a highly specialized trade that is over a century old and which has become integral to Mumbais culture.
Ms Swaima Ahmed threw light on the value added services provided to the customers. The Dubbawalas has highest employee satisfaction and customer satisfaction. The hierarchy structure and daily routines were learned.
She informed the participants about time management mantra and The Dubbawalas considers time as money and work as worship and error as horror. The coding and decoding system is the unique structure followed by The Dubbawalas for timely delivery of orders. She said Investment for business is only one bicycle, carts, white cotton kurta paijama and cap with No use of fuels. The important rules should be followed in any businesses should be identifying core competencies, staying intact with your vision, be persistent, safeguarding earnings and public relations.
She also highlighted about few Achievements of Dabbewala, they are having World record in best time management; “GUINESS BOOK of World Records”; Ripleys “believe it or not”.
She advised the audience if you want to be a successful in business or any other venture, one should follow the golden principals of Dabbewala, he or she will never look back in his business i.e. Idol working style; Customer may be King but he is also God. Passion and commitment; Work is worship, Being Punctual, More interested in their jobs, 0% attrition rate and a 100% retention rate, Don’t complain about the job and just finish it.
Mr Rahul Zawar, Owner of Pharmaceutical CnF conducted session on “Words of Wisdom” – A Smart use of Smart Phones in Businesses and also shared very informative tips, tools to maximum use of smart phone for developing our business or build good relations with customers.
At the outset, Ms Reeta Langewar, Chairperson of LEW informed about “Udyojika” – An All Eves Expo” will be jointly organising by VIA LEW and Barrister Sheshrao Wankhede Trust from 30th Sept to 3rd Oct., 2018. She said we would start Booking of stalls for this“Udyojika Expo” from 29th August, 2018 at 2.00 pm at VIA Hall, Udyog Bhavan Civil Lines, Nagpur.
Earlier Mr Rahul Zawar was welcomed by Ms Madhubala Singh with floral bouquet and Ms Swaima Ahmed was welcomed by Ms Reeta Lanjewar with floral bouquet. Programme was coordinated by Ms Minal Khedkar and was concluded by Vote of Thanks by Ms Manisha Bawankar, Secretary – VIA LEW.
Prominently present were Advisory committee members Ms Prafullata Rode and Ms Madhubala Singh, immediate past President Ms Shachi Mallick, Past presidents Ms Chitra Parate, Ms Anjali Gupta, Ms Neelam Bowade, Ms Anita Rao, Ms Vandana Sharma and Executive committee members Ms Poonam Lala, Ms Mitali Rafiq, Ms Rashmi Kulkarni, Ms Yogita Deshmukh, Ms Madhavi Kavishwar.
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